Yorkshire Water (English water and waste water company) is well aware of the problems that households can cause when throwing the wrong things down their toilets and sinks. They clear 22,000 blockages a year in their sewers with 37% of these caused by people flushing away or pouring the wrong items down their sinks. Clearing all these pipes costs more than 8 million pounds a year!! That is why in 2010 the “Doing the dirty campaign” was created and still running to increase public awareness.
To promote recycling of used cooking oil, free fat cakes are being offered to customers to mix their fat remains with seeds and then feed the birds. In order to further facilitate the collection of used cooking oil further, EkoFunnels have been handed out to households.