The Product Board for Margarine, Fats and Oils (MVO in Dutch) serves the common interests in the production chain of oils and fats in the Netherlands.
After a study that showed that 60% of the population was willing to recycle waste cooking oil and 40% had no idea how to do it, MVO decided to launch a pilot campaign in Amsterdam and Den Bosch called “Frituurvet, recycle het!” (”icooking oil, recycle it!”) in order to offer residents a way to recycle their waste cooking oil. A number of collection points were put in place (mainly at supermarkets and sports clubs) and EkoFunnels are being offered through the campaign’s website and handed out to the public at a number of events.
In a second phase of the project, urban children farms have been used as promotion and collection points. This way, the farms have been able to earn an extra income by selling collected to fat recycle companies. These sustainable urban farms, which receive 25 million visits every year, entered in a competition during 2014 to determine the “best waste cooking oil collector”. During the competition 13,120 Kg of used cooking oil was collected and transformed into 11,808 liters of biodiesel. The winner among the 49 competing farms, Kinderboerderij De Punt, managed to collect an impressive 2000 kg.